Museumkaart

BRANDING

BRAND ACTIVATION

The Museumkaart is the key to over 400 museums in The Netherlands. Facilitating over 9 million visits a year, it connects culture lovers and museum collections. Besides that it strengthens the financial foundation of the museum sector. A unique product worldwide.

The brand for Museumkaart is a twist on the brand of the Museum Vereniging, the overarching motherbrand. Here, it's all about embracing. The full brand comes down to one iconic principle: two dynamic slashes that embrace, emphasize and connect.

For MuseumKaart a unique color palette and animation-style is created, to facilitate a strong brand recognition in all moments of communication with the audience.

Brand created @ LAVA

Animation - Jelmer den Adel