At Martinus College, students are in the lead. In the choice of education methods, in decision-making and in how they want to shape their future. So when they asked me to create a visual system to brand the environment of their Science Lab, I immediately shifted focus towards them. How can I create a tool that the students themselves can use to create the branded designs?

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I decided to keep it extremely simple: one shape, one rule. The shape: a singular molecule. The rule: always connect to at least one other shape. Thousands of molecule-stickers where created, with which the students got to take-over the hallways, walls and ceilings of the Science Lab.

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An event was planned where the students, group by group, got to design together. With an animation playing on all screens trough-out the schools, the kids were informed about what was about to happen. A full day was spent applying, interacting and creating together. The result: a unique branded interior for Science Lab, created by the students themselves.